Royal Baby Fever in Paddington

Excitement is mounting as the world eagerly awaits the imminent birth of the next royal baby, and nowhere in London is the atmosphere as charged as in Paddington, the host location for the future prince or princess' welcome at St Mary's Hospital.

PaddingtonNow, the Business Improvement District for the area, will be handing out media survival packs to loyal campers with water, umbrellas, treats and party hats to celebrate the baby's arrival.

Paddington landmarks, including the Hilton London Paddington, will be lit up in blue or pink once the announcement of the baby's birth is made. A town crier in regal attire will march the streets of Paddington calling for workers to come out and toast the birth outside St Mary's under the pink or blue bunting which will be put up on Praed Street. Local businesses will be marking the occasion in truly British style.

On the day the new baby's name is announced, businesses big and small across Paddington will be honouring the royal baby's name.

Guests of Hilton London Paddington will be invited to celebrate by ordering a special cocktail named after the baby royal. The hotel's head chef will also be baking and icing a cake to celebrate the new arrival. Other special offers for people sharing the baby's name or birthday can be found on PaddingtonNow's website. Watch the London Live feature to hear more about how Paddington is welcoming the newest royal.